Grow your beauty brand Internationally.
OpenBorder helps beauty and skincare brands sell in 180+ countries — with the compliance, fulfillment, and conversion infrastructure built specifically for the way beauty sells globally. Live in 2 weeks.
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International growth. Built for beauty.
Selling beauty internationally has its own dynamics — ingredient regulations, market-specific compliance, premium customer experience, and multi-channel retail. We've built for all of it.
Beauty compliance is hard.We've already solved it.
The EU bans over 1,300 cosmetic ingredients. The UK has its own post-Brexit rules. Each market has labelling, registration, and certification requirements. We handle all of it — so it stops being the reason your team deprioritises international expansion.
Ingredient and formulation review.
Every product reviewed against ingredient bans and restrictions per market. Issues surfaced before launch — not at the border.
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Labelling and registration done.
INCI labelling, Cosmetic Product Notification, UK Responsible Person — handled. You don't manage the regulatory process.
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Compliance updated, automatically.
Regulations change. We track changes across markets and adjust your compliance setup so you stay ahead of them.
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How DRMTLGY went global

DRMTLGY is a medical-grade skincare brand that scaled internationally across UK, EU, Australia, and Singapore. The compliance and operational side could have slowed expansion to a halt. Instead, OpenBorder handled ingredient review, labelling, registrations, and customs — so the brand focused on growth.
International sales grew 5×. ROAS lifted 41%. International profitability went up 36%. UK/EU shipping costs dropped 32%. Singapore — entirely unexpected — became the brand's fourth-largest market by revenue.
Read the full story
The platform for international growth.
Beauty-specific operational reality is part of a bigger system. OpenBorder gives you everything you need to scale internationally, in one platform.
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Product compliance
Review, registration, and certification across every market. Handled before launch.

Cross-border shipping
Ship internationally to 180+ countries. 3–5 day delivery. DDP at checkout.

International marketplaces
Amazon FBA across UK, EU, US, Mexico — and TikTok Shop UK where beauty performs particularly well.
Frequently asked questions
How does OpenBorder handle EU and UK cosmetic regulations?
We handle the full compliance layer — ingredient review against banned substance lists (EU's 1,300+ banned ingredients), Cosmetic Product Notification Portal (CPNP) submissions for the EU, UK Cosmetic Product Notification, and UK Responsible Person services. You don't manage the regulatory process.
Do I need to reformulate products to sell internationally?
Sometimes. Some markets have ingredient bans that mean a product can't be sold there in its current form. We tell you which products this affects, what your options are — reformulation, alternative SKUs, or skipping that market — and what's possible without changes.
What happens when I launch a new product?
Every new SKU goes through the same compliance review against the rules of every market you sell to. The review is part of the platform — not a separate project. Adding new products to your international catalogue stays fast, even as your range grows.
Can OpenBorder support beauty brand expansion to TikTok Shop UK?
Yes. We're the only third-party Merchant of Record provider for TikTok Shop UK — meaning you can sell on the channel without setting up a UK entity or hiring local staff. Beauty performs particularly well on TikTok Shop UK, and we handle the marketplace compliance layer alongside country compliance.
How do you handle returns for beauty products?
Beauty has lower return rates than apparel, but returns matter more for hygiene and brand reasons. Our local return hubs across UK, Canada, Germany, and Australia process returns locally — with options to consolidate to your home warehouse, restock locally where appropriate, or dispose of unsellable units (which matters more for beauty than for other categories).
Take your beauty brand international. Compliantly.
We'll get you live in 2 weeks. And handle the compliance, fulfillment, and growth — in every market you sell.
Request a demo
- 180+ countries
- Compliance handled
- DDP at checkout