Make your store feel native in every market.
Local currency, local pricing, local payment methods, local content — so your customer doesn't feel like they're shopping with a foreign brand.










































The local experience. Built into every market.
Localization goes beyond currency. We adapt pricing, payments, and content for every market.
Local currency, automatically.
Customers automatically see prices in their own currency, wherever they're shopping from. No manual switching required.

Local pricing strategies.
Set different prices in different markets. Show tax-inclusive pricing where local customers expect it. Run free shipping thresholds tuned to each market. The price your customer sees is built for them — not converted from yours.

Local payment methods.
We support the payment methods customers in each market expect — not just credit cards. More relevant payment options mean higher checkout conversion.

Country-aware recommendations.
Product recommendations shift by country, not just by customer. What's frequently bought in the UK is different from what's frequently bought in Canada. We show the right pairing, every time.

The same product. A different shopping experience.
Here's what your customer sees at checkout — before and after OpenBorder.

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How Bloom Nutrition did it

Bloom Nutrition improved its international shopping experience with localized pricing, currencies, payment methods, and checkout. The result was a smoother buying experience that helped customers shop with confidence.
3× international revenue in 12 months.
40% higher conversion in international markets.
The platform for international growth.
Turn localization into higher conversion with transparent taxes and duties, local payments, and an optimized international checkout.

Conversion rate optimization
Localized checkout, delivery promise, smart pricing, and A/B testing — to lift conversion across every market.
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Local payment processing
Local payment processing in every major market. Drop fees from 4–5% to under 2%.

Taxes, duties & landed cost
Show the exact final price at checkout, including duties and taxes. No surprises for your customer.
Frequently asked questions
What does "localization" actually mean for an ecommerce store?
Localization means making your store feel native to each market — local currency, local pricing, local payment methods, and country-specific content or merchandising. It's the difference between a US store with a currency switcher and a store that feels like it was built for the customer's market.
How does localization impact conversion?
Customers convert at meaningfully higher rates when the experience matches their market. Local currency removes friction. Tax-inclusive pricing builds trust. Local payment methods let customers pay the way they expect. Each piece compounds — the full localization suite drives up to 40% conversion lift across international markets.
Do I need to build separate stores for each market?
No. OpenBorder works with your existing Shopify store and uses Shopify Markets to handle the localization layer. One store. Multiple market-specific experiences. No engineering project.
Does localization include language translation?
No. Most ecommerce platforms, including Shopify, offer native translation capabilities or integrate with affordable translation partners. OpenBorder works seamlessly alongside these solutions, so our apps and APIs don't interfere with your existing translations. We focus on the localization features that drive international conversion.
Can I run different prices in different markets?
Yes. The platform supports market-specific pricing — so you can adjust prices to match local purchasing power, competitive positioning, or margin targets.
Make every market feel like home.
We'll set you up in 2 weeks. And give every customer the local experience they expect — wherever they're shopping from.
Request a demo
- Local currency
- Local pricing
- Local payment methods