​On April 2, 2025, President Donald Trump announced significant new tariffs, including a universal 10% tariff on all imported goods and higher, country-specific tariffs—such as an additional 34% on Chinese imports. These measures are set to take effect between April 5 and April 9, 2025. For cross-border e-commerce brands, these tariffs could lead to increased costs of goods sold, particularly for those sourcing from affected countries, and add complexity to fulfillment and compliance processes. To navigate these challenges, businesses are advised to review their supply chains, consider alternative sourcing options, adjust pricing strategies, and enhance transparency at checkout to manage customer expectations regarding potential price increases and delivery timelines.​

TikTok is a unique channel in that it both builds awareness and drives sales. TikTok has the potential to be the next large platform shift in marketing channels, and there are already signs of brands building 8-figure businesses with TikTok Shop as the primary channel of spend.