An OpenBorder Success Story: Obvi
Obvi, a fast-growing wellness brand, partnered
with OpenBorder to transform its international
business from an afterthought into a core revenue
driver.
with OpenBorder to transform its international
business from an afterthought into a core revenue
driver.
Download case study
Before partnering with OpenBorder, Obvi faced key roadblocks in scaling international sales.
From limited focus to operational complexity, Obvi was looking for a partner to help them zero in on the highest impact-lowest effort opportunities for international growth.
This case study walks through the steps Obvi took alongside OpenBorder to find quick wins with huge impact in new markets.
This case study walks through the steps Obvi took alongside OpenBorder to find quick wins with huge impact in new markets.
In this case study, you'll learn:
How Obvi scaled international revenue from <5% to 30% of total sales in just one year
The strategies behind seamless and intuitive market entry
How localized pricing, VAT-inclusive checkout, and conversion rate optimization nearly doubled ROAS compared to domestic campaigns
The role of operational efficiencies, from automated tax and duty compliance to branded tracking pages, that boosted customer trust and engagement
How strategic performance marketing reallocation and optimized free shipping thresholds lowered CAC, improved retention, and increased repeat customer rates
