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How Lumin
scaled from
$2M to $60M
with international expansion
A step-by-step look at how one brand broke past growth limits by going global.
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The $10M plateau
that almost broke them
Like many DTC brands, Lumin hit $10M in the U.S. and stalled. Every new dollar in ad spend felt more expensive. Competitors were squeezing margins. Growth slowed, but payroll, inventory, and investor expectations didn’t.
“It felt like we were running harder just to stay in place.”
- Lumin Founder
The call that changed
their trajectory
Instead of fighting harder in an overcrowded U.S. market, Lumin tested international. They didn’t expand operations overnight. They just asked: “What if we tried the same playbook, in a new market?”
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Copy. Paste. Launch.
Lumin didn’t reinvent their funnel or hire a new team. They simply took what already worked and duplicated it into new markets.
Their first international test looked like this:
Kept the same funnels and creatives, no extra production
Copied their top U.S. ads into English-speaking markets
Activated streamlined shipping + tax settings already in place
Fifteen minutes later, they were live, running the exact same playbook, just in front of a bigger audience.
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$2M → $60M,
faster than they thought possible.
In just 18 months, international markets went from 0% to 50% of total revenue. U.S. sales held steady, international became the multiplier.
From flat growth to 50%
international revenue
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Your brand
could be next
100+ growth-minded brands are already using this playbook to scale beyond borders. Some are testing international now. Others already see half their revenue coming from abroad.
The only question: will your competitors get there first?
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Takes 2 minutes
No commitment
Every month you wait =
$50K+ left
on the table
Global demand isn’t slowing down. But ad costs in the U.S. are rising every quarter. The sooner you test international, the faster you capture untapped markets, before someone else does.
Trusted by 100+
brands scaling globally
Your growth story starts here
We’ll show you exactly where to start and how to scale.
