DDU vs DDP: What Every Global Brand Should Understand

Your delivery model might be the reason international customers abandon you. Before you scale overseas, make sure you're set up to succeed.

Download the guide

The problem isn’t always the product. Sometimes it's the delivery.


A great product can still lead to a bad customer experience if the delivery process breaks trust. Many merchants don’t think twice about offering DDP. They should.

This guide walks through real-world consequences of picking the wrong model and how to avoid them.

Whether or not you offer DDP matters.
80%
of international orders get blocked at customs due to unpaid taxes and duties
30%
increase in international conversion rates when taxes and duties are transparently included
A fast, practical breakdown for operators who don’t have time to learn the hard way.
The key differences between DDU and DDP
The reasons merchants lose revenue during customs handoff
How smarter delivery setups improve conversions and reduce returns
What it actually takes to switch from DDU to DDP
The tech stack behind high-performing global brands

If you’re shipping to customers outside the US, this is for you.


This guide was written for ecommerce leaders responsible for the international expansion of their direct-to-consumer channel.

Avoid the Pitfalls Most Merchants Never See Coming


You’ve already put in the work to grow internationally. Don’t let delivery choices unravel it. Download the guide and get clarity before the next customs line becomes a customer complaint.

Download the guide